Time use initiative.
Human Wellfare
Barcelona, , Spain
2014
In a world where time seems to slip through our fingers, the Time Use Initiative asks a critical question: how can we structure our lives to balance work, well-being, and sustainability? Founded in Barcelona in 2021, this project seeks to redesign how we use time by promoting policies that prioritize quality of life, equity, and sustainable productivity.
Four-day workweeks, flexible schedules, and models that encourage work-life balance are just a few of the ideas driven by the Time Use Initiative. This approach not only enhances individual well-being but also addresses global challenges like work-related stress, inequality, and environmental impact.
“Time is a finite resource. Managing it better improves not only our lives but also our communities and the planet.”
The initiative goes beyond theoretical debate. Through pilot projects in key sectors, including tech companies and public administrations, the Time Use Initiative proves that reorganizing our lives is not only feasible but can lead to greater productivity and satisfaction.
for Time
With events like the International Time Use Week, the initiative has brought together experts, governments, and businesses to explore innovative policies. This forum has become a global reference for rethinking time, with shared experiences ranging from Scandinavia to Latin America.
The Time Use Initiative invites us to imagine a society where time is not a race against the clock but a shared and balanced resource. More than an idea, this initiative is a call to action to rethink how we build our lives and communities.
With a mix of data, real-life stories, and concrete actions, this initiative demonstrates that reorganizing time is about reorganizing life itself. As they put it: “Rethinking time is rethinking life itself.”
2006