Wardrobe Theory Project.

Des Moines, Iowa .
2024.

Fashion Publishing / Design

Des Moines, Iowa , , United States

2024

Wardrobe Theory Project (WTP) is a creative studio and editorial platform exploring how people relate to clothing in a time of environmental urgency and cultural transition. Using the framework of systems thinking, WTP investigates how personal wardrobes operate as microcosms of global fashion systems — from manufacturing and marketing to emotional memory and material impact. At the heart of WTP is a biannual print publication that centers on a single wardrobe: fifty pieces pulled from one individual’s closet, examined through interviews, photography, and data visualization. Each issue becomes a deep study in lived fashion — honoring garments for their utility, personal history, and planetary effect. Beyond the page, WTP activates its ideas through community partnerships, brand collaborations, in-store programming, and design work — curating conversations and installations that bring sustainable fashion theory into real-world spaces. Whether through an upcycling capsule, a panel discussion, or a data-led audit, WTP equips both consumers and brands with creative tools to reframe their approach to fashion.By bridging aesthetics with analysis, and narrative with numbers, WTP creates an accessible yet visionary way to connect with clothing — not through trends or transactions, but through care, continuity, and circularity.

Start date
2024
City
Des Moines, Iowa United States
Scope
Fashion Publishing / Design
Impact
WTP helps individuals and organizations reimagine their relationship to clothing and consumption through systems, storytelling, analysis, and community-based events.
Social Media
Next
Positive Money
London, United Kingdom
2010